The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The otherly Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The otherly logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The otherly logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Construction

Construction

Clear-space

Clear-space

The primary visual identifier of the otherly system, the impossible O represents the coming together of two parts to make a whole, or to complete a common goal. 

For the purpose of accurate referencing, the impossible O will be known as a 'bug'.

 

Full colour and single colour compositions

Full colour and single colour compositions

Primary bug and wordmark paired with a unique URL. This is to be used for all slug-based campaign way-finding.   

Primary bug and wordmark paired with a unique URL. This is to be used for all slug-based campaign way-finding.

 

Primary Corporate Palette -  see detailed colour breakdown here

Primary Corporate Palette - see detailed colour breakdown here

Secondary Campaign Palette -  see detailed colour breakdown here

Secondary Campaign Palette - see detailed colour breakdown here

Usage examples